Zeta Global: I Am Buying The Dip

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Zeta Global: I Am Buying The Dip

//stocks-investing.news-articles.net/content/2024/12/18/zeta-global-i-am-buying-the-dip.html

Published in Stocks and Investing on Wednesday, December 18th 2024 at 13:41 GMT by Seeking Alpha
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

ZETA's AI-powered marketing platform and strategic partnerships, like Yahoo ConnectID, position it well in the evolving MarTech industry. Read more here.

The article from Seeking Alpha discusses the investment potential of Zeta Global (NYSE:ZETA), a marketing technology company. It highlights that despite a recent dip in its stock price, Zeta Global presents a compelling buying opportunity due to several factors. The company has shown robust revenue growth, with a 24% year-over-year increase in the third quarter of 2023, driven by its Zeta Marketing Platform (ZMP) which leverages AI for personalized marketing. Zeta Global's focus on direct-to-consumer brands, its expanding customer base, and the increasing adoption of its platform by large enterprises are seen as positive indicators. Additionally, the article points out Zeta's improving profitability, with a significant reduction in net loss and an increase in adjusted EBITDA. The author argues that the current valuation, with a forward price-to-sales ratio of about 2.5x, makes Zeta Global an attractive investment, especially given its growth prospects and the broader market's shift towards digital marketing solutions.

Read the Full Seeking Alpha Article at:
[ https://seekingalpha.com/article/4745106-zeta-global-stock-buying-the-dip ]

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