Short squeeze is starting in shares of ULTA at $364.609, after crossing above the $363.323 Trigger Price

In the past 20 years (since 2005 with the introduction of RegSho), short selling has come under scrutiny as millions of retail investors have discovered what we have been highlighting since early 2005. Market makers abuse the “market maker’s exemption” and short excessive amounts of shares in your stock without locating, borrowing, paying the rebate or the interest rate to borrow. They are required to cover on the same trading day, and our data proves they do not.

The chart below shows “Daily Short Volume” in Ulta Beauty, Inc. (ULTA), and includes both EXEMPT (market makers) and NON-EXEMPT (everyone else) short sales. We consolidate the tape of all 14 US stock exchanges and purchase the “sell short” trade identifier data directly from the exchanges on a daily basis. This complete view of the trading in your stock shows a vastly different picture than “Total Short Interest”, which only includes non-exempt short sales that have not been covered by the twice per month reporting date. Unfortunately, this misses the majority of the short selling.

This indicates that a Short Squeeze may be starting in shares of Ulta Beauty, Inc. at $364.609, after crossing above the $363.323 Trigger Price. This could signal a buying opportunity, given the right market conditions.

You can find the full report at [ https://www.woprai.com/ ]

Please find the applicable data below, drawn from all major market providers.

Date	Short Volume	Total Volume	Percentage	Squeeze Trigger	$ Value
2025-02-21	425,266	932,197	45.62	362.8	154,286,505
2025-02-20	434,166	1,114,782	38.95	363.88	157,984,324
2025-02-19	582,175	1,749,157	33.28	358.03	208,436,115
2025-02-18	392,928	1,411,879	27.83	368.37	144,742,887
2025-02-14	391,760	1,180,076	33.2	361.58	141,652,581
2025-02-13	602,317	1,412,546	42.64	363.43	218,900,067
2025-02-12	412,846	772,131	53.47	373.52	154,206,238
2025-02-11	447,648	923,838	48.46	373.27	167,093,569
2025-02-10	459,273	1,043,542	44.01	374.53	172,011,517
2025-02-07	965,774	1,885,168	51.23	385.29	372,103,064
2025-02-06	561,231	1,050,952	53.4	404.18	226,838,346
2025-02-05	238,285	515,945	46.18	410.45	97,804,078
2025-02-04	278,615	708,606	39.32	409.81	114,179,213
2025-02-03	269,642	658,289	40.96	409.69	110,469,631
2025-01-31	292,777	683,788	42.82	413.45	121,048,651
2025-01-30	202,236	554,114	36.5	418.66	84,668,124
2025-01-29	209,887	596,081	35.21	411.29	86,324,424
2025-01-28	198,209	537,978	36.84	415.13	82,282,502
2025-01-27	333,620	755,832	44.14	418.16	139,506,539
2025-01-24	310,363	663,230	46.8	418.69	129,945,884
2025-01-23	375,191	817,619	45.89	416.63	156,315,826
2025-01-22	475,157	966,982	49.14	416.35	197,831,617
2025-01-21	469,938	1,113,154	42.22	420.31	197,519,641
2025-01-17	260,880	744,794	35.03	407.41	106,285,121
2025-01-16	283,047	689,732	41.04	412.59	116,782,362
2025-01-15	219,959	596,080	36.9	407.79	89,697,081
2025-01-14	295,242	687,873	42.92	405.16	119,620,249
2025-01-13	293,156	777,286	37.72	404.58	118,605,054
2025-01-10	391,690	899,535	43.54	419.32	164,243,451
2025-01-08	351,454	769,650	45.66	416.31	146,313,815
2025-01-07	900,301	1,816,019	49.58	439.34	395,538,241
2025-01-06	260,657	673,875	38.68	432.8	112,812,350
2025-01-03	243,215	543,961	44.71	430.81	104,779,454
2025-01-02	278,791	706,949	39.44	429.89	119,849,463
2024-12-31	240,118	474,798	50.57	435.84	104,653,029
2024-12-30	363,218	817,444	44.43	436.86	158,675,415
2024-12-27	230,183	489,335	47.04	441.46	101,616,587

Total	396,462,834	1,068,842,356	37.09	363.39	144,070,357,019

* Totals include all data records back to 2020-02-25 00:00:00, data set is truncated for viewing.

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Short squeeze is starting in shares of ULTA at $364.609, after crossing above the $363.323 Trigger Price