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To This Tech Entrepreneur and Author, Every Book Is a Startup

The article from Publishers Weekly discusses the perspective of tech entrepreneur and author, Miquel Barceló, who views each book as a startup. Barceló, who has transitioned from a tech background to writing, emphasizes the importance of understanding the market, audience, and distribution channels for books, much like one would for a tech startup. At the Frankfurt Book Fair, he shared insights on how authors can leverage technology and entrepreneurial strategies to enhance their book's success. He advocates for authors to think like entrepreneurs by focusing on branding, marketing, and direct engagement with readers through digital platforms. Barceló's approach includes using data analytics to understand reader preferences, employing social media for promotion, and considering the book's lifecycle from creation to post-publication engagement, thereby treating each book project with the same strategic planning and innovation typically reserved for tech startups.

Read the Full Publishers Weekly Article at [ https://www.publishersweekly.com/pw/by-topic/international/Frankfurt-Book-Fair/article/96547-to-this-tech-entrepreneur-and-author-every-book-is-a-startup.html ]