DC Brands International, Inc. Announces Increasing Revenue and Continuity Participation From Ongoing Direct Response Campaign

^{Published on 2012-03-05 05:50:59 - Market Wire}
 

DC Brands International, Inc. Announces Increasing Revenue and Continuity Participation From Ongoing Direct... -- DENVER, March 5, 2012 /PRNewswire/ --

DENVER, March 5, 2012 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC: HRDN), today announces that the ongoing direct response campaign using web and television is producing ongoing orders, and increasing revenue, and that the rate of continuity participation continues to exceed the original projections.

Richard Pearce, President and CEO, said, "We are excited to see the orders for our Fat Fighter continue to come in due to our focused web campaign, and are incredibly encouraged by the rate at which the continuity participation steadily exceeds our projections. A direct result of this focused campaign is that we have now been contacted by several national and regional retailers to discuss placing all of our H.A.R.D. Nutrition Functional Water Systems on their shelves. I have meetings scheduled over the next two weeks to meet with these retailers to determine how we can get our products into their stores. We will continue our Direct Response advertising campaign to move that product, and continue our quest of becoming a national household brand."

Pearce continued, "We will continue to run the Fat Fighter infomercial in the various markets, and along with our focused web campaign we will keep assessing where we get the optimal return on our media dollars spent, and continue to expand in those markets."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, Inc. and its HARD Nutrition Functional Water Systems, visit its website at [ www.hardnutrition.com ].

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the success of the direct response campaign, the anticipated increasing sales and continuity orders, and the increased national exposure of HARD Nutrition's Fat Fighter Functional Water System.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Pearce's optimism and expectation for increased revenues from the direct response campaign, our inability to obtain  expected sales from the continued airing of the Fat Fighter infomercial, and additional unanticipated costs incurred in connection with the continued airing of the infomercial, supporting an ongoing expansive web based campaign, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[ wbrantley@dc-brands.com ]

SOURCE DC Brands International, Inc.

RELATED LINKS
[ http://www.hardnutrition.com ]