MADISON, WI--(Marketwire - Dec 13, 2011) - Just in time for the holiday season, Schwinn is excited to announce the launch of their newest sweepstakes, 10 Days of Holiday Giveaways, as a means to continue spreading the joy of riding. With Olympic Gold Medalist, mom, and Schwinn Brand Ambassador Summer Sanders, Schwinn will be giving away one bike a day for ten days beginning December 12.

Now through December 21, "like" Ride Schwinn on Facebook to take part in Schwinn's 10 Days of Holiday Giveaways Sweepstakes. Entering is easy: simply answer Schwinn and Summer's "Question of the Day," and follow the prompts from there. It doesn't matter if your answer is right or wrong; you will be automatically entered to win a new Schwinn bike.

"This will be so exciting! Riding is the perfect way to keep families fit and active, and bikes make such a great gift this time of year," said Summer Sanders. "Who doesn't remember seeing their first bike under the tree?"

Each day, Schwinn will be giving away a different bike. From kids' bikes to adult bikes and mountain bikes to cruisers, there is something for everyone on your list, so be sure to check back and enter every day.

For more information on Schwinn's 10 Days of Holiday Giveaways Sweepstakes and to learn more about Schwinn's wide range of products, please visit [ www.Schwinnbikes.com ] or [ www.facebook.com/rideschwinnbikes ].

ABOUT SCHWINN
Founded in 1895, Schwinn, part of Dorel Industries (TSX: [ DII.B ]) (TSX: [ DII.A ]), is an American icon, building some of the best-known and best-loved bicycles of all time. Schwinn is the memory of first learning to ride as a child. It's the freedom of pedaling around the neighborhood before you were old enough to drive. It's watching your children go without training wheels for the first time. With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages. Information about Schwinn bicycles is available at [ www.SchwinnBikes.com ]. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.