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OMC, IPG, CNET, LAMR, HHS, FMCN, Advertising-Marketing Services Stocks Undervalued

^{Published on 2011-10-12 07:00:37 - WOPRAI}
 

October 12, 2011/ M2 PRESSWIRE / BUYINS.NET / http://www.squeezetrigger.com is monitoring the Advertising-Marketing Services sector and these stocks are the most undervalued as of today. OMNICOM GROUP (NYSE:OMC), INTERPUBLIC GROUP OF COS INC (NYSE:IPG), CHINANET ONLINE HOLDINGS INC (AMEX:CNET), LAMAR ADVERTISING CO-A (NASDAQ:LAMR), HARTE-HANKS INC (NYSE:HHS), FOCUS MEDIA HOLDING-ADR (NASDAQ:FMCN) are all expected to go Up as they are Undervalued according to industry standard valuation metrics. The valuation model employs a three-factor approach to stock valuation using fundamental variables--the company's trailing 12-month Earnings-Per-Share (EPS), the analyst consensus estimate of the company's forecasted 12-month EPS, and the 30-year Treasury yield--to create a highly accurate reflection of a company's fair value.

The chart below displays the projected Fair Value and Valuation discount/premium of the most undervalued stocks in the highlighted industry group:

     Symbol     Company Name                        Last Close     Fair Value     Valuation                   Industry               
     OMC        OMNICOM GROUP                       $40.51         $53.73         24.60% Undervalued          Advertising-Marketing Services
     IPG        INTERPUBLIC GROUP OF COS INC        $8.04          $11.50         30.10% Undervalued          Advertising-Marketing Services
     CNET       CHINANET ONLINE HOLDINGS INC        $1.11          $3.07          63.80% Undervalued          Advertising-Marketing Services
     LAMR       LAMAR ADVERTISING CO-A              $18.98         $43.86         56.70% Undervalued          Advertising-Marketing Services
     HHS        HARTE-HANKS INC                     $8.47          $10.92         22.40% Undervalued          Advertising-Marketing Services
     FMCN       FOCUS MEDIA HOLDING-ADR             $24.17         $36.09         33.00% Undervalued          Advertising-Marketing Services

Here are some of the variables that are utilized when calculating the Fair Market Valuation of a stock: Long-run EPS growth rate, Duration of Business-growth-cycle, Volatility of EPS growth rate, Systematic or beta risk of the firm, Correlation between the firm's EPS and the interest rate environment, EPS growth volatility, Dividend payout ratio, Buffer earnings, Interest rate related criteria: Interest rate (30 year yield) long-run level, Duration of interest rate cycle, Interest rate volatility. The Fair Market Valuation uses 12-month historic and forecasted EPS values and the current 30-year treasury yield as primary determinants. When calculating risk/return values such as the Sharpe ratio, the historic periods used are five years.

Some expected results of the Valuation Model are: the valuation of a stock increases in a declining interest rate environment. Increasing current and/or projected EPS will produce a higher Valuation. While long-term EPS growth would produce a corresponding long-term Valuation increase, concomitant long-term interest rate increases would offset EPS growth and depress the Valuation. The shorter a company's own business cycle, the higher its stock Valuation will be.

OMNICOM GROUP (NYSE:OMC) - Omnicom Group Inc., together with its subsidiaries, provides advertising, marketing, and corporate communications services. It offers services in traditional media advertising, customer relationship management, public relations, and specialty communications groups. The companys services include advertising, brand consultancy, corporate social responsibility consulting, crisis communications, custom publishing, database management, digital and interactive marketing, direct marketing, directory advertising, entertainment marketing, environmental design, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts, healthcare communications, and instore design. Omnicom Group also offers investor relations, marketing research, media planning and buying, mobile marketing services, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, recruitment communications, reputation consulting, retail marketing, search engine marketing, and sports and event marketing services. It offers its services in the Americas, Europe, the Middle East, Africa, Asia, and Australia. The company was founded in 1944 and is based in New York, New York.

INTERPUBLIC GROUP OF COS INC (NYSE:IPG) - The Interpublic Group of Companies, Inc., through its subsidiaries, provides advertising and marketing services worldwide. It offers various services across marketing disciplines, including consumer advertising, digital marketing, media buying and planning, public relations, events marketing, search engine marketing, e-commerce solutions, and specialized communications disciplines. The company also provides various diversified services, such as meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. Its global brands include McCann, Draftfcb, and Lowe; and full-service agency brands comprise Campbell-Ewald, Campbell Mithun, Hill Holliday, The Martin Agency, Mullen, and Gotham. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is based in New York, New York.

CHINANET ONLINE HOLDINGS INC (AMEX:CNET) - ChinaNet Online Holdings, Inc., through its subsidiaries, operates media development and advertising platforms for the small and medium enterprise market in the Peoples Republic of China. Its multi-platform advertising network consists of the Website www.28.com, an Internet advertising portal; ChinaNet TV, a television production and advertising unit; and bank kiosk advertising unit, which is primarily used as an advertising platform for clients in the financial services industry. The company, through its Internet portal 28.com, enables companies and entrepreneurs to advertise their products, services, and business opportunities, as well as to build sales channels and develop relationships directly with sales agents, distributors, resellers, and/or franchisees. The 28.com offers campaign management tools, including lead generation and capture, advanced tracking, search engine optimization, resource scheduling, and content management for the companys clients. The company, through its China Net TV, creates and distributes television shows comprising advertisements similar to infomercials, and promotions for various clients during the allotted time, as well as produces Web video advertisements for clients to be placed on 28.com. Its kiosks offer advertising services and Internet access to perform basic on-line banking functions, such as transferring money, purchasing annuities and/or insurance, and paying bills. ChinaNet Online Holdings serves customers in food and beverage; women accessories; footwear, apparel, and garments; home goods and construction materials; and environmental protection equipment industries. The company was founded in 2003 and is headquartered in Beijing, the Peoples Republic of China.

LAMAR ADVERTISING CO-A (NASDAQ:LAMR) - Lamar Advertising Company, together with its subsidiaries, provides outdoor advertising services in the United States, Canada, and Puerto Rico. The company offers outdoor advertising displays, such as billboards, including bulletins, posters, and digital billboards; logo signs; and transit advertising displays. It provides its advertising services to restaurants, retailers, automotive, real estate, health care, gaming, service, hotel and motel, telecommunication, and amusement industries, including entertainment and sports. As of December 31, 2009, the company operated approximately 150,000 billboard advertising displays in 44 states, Canada, and Puerto Rico; owned and operated approximately 1,150 digital billboard advertising displays in 38 states, Canada, and Puerto Rico; operated approximately 100,000 logo advertising displays in the United States and Canada; and operated approximately 27,000 transit advertising displays in 16 states, Canada, and Puerto Rico. The company was founded in 1989 and is headquartered in Baton Rouge, Louisiana.

HARTE-HANKS INC (NYSE:HHS) - Harte-Hanks, Inc. operates as a direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national, and international customer and business-to-business marketers worldwide. The company operates through two segments, Direct Marketing and Shoppers. The Direct Marketing segment uses various capabilities and technologies to enable its clients to capture, analyze, and disseminate customer and prospect data across various points of customer contact. It offers various capabilities and resources, including agency and creative services; database marketing solutions; data quality software and services with Trillium Software; digital marketing; direct mail and logistics; fulfillment and contact centers; and lead generation. This segment serves various vertical markets, including retail, high-tech/telecom, financial services, and pharmaceutical/healthcare. The companys Shoppers segment owns, operates, and distributes shopper publications in North America. This segment also provides advertising and other services online through its Websites, PennySaverUSA.com and TheFlyer.com. These sites are online advertising portals, bringing buyers and sellers together through its online products, including local classifieds, business listings, coupons, special offers, and Power Sites. Power Sites are templated Web sites for the companys customers to help small and medium sized business owners establish a Web presence and improve their lead generation. As of December 31, 2009, its Shoppers publications were zoned into approximately 950 separate editions with total circulation of approximately 11.5 million shopper packages in California and Florida each week. The company was founded in 1970 and is headquartered in San Antonio, Texas.

FOCUS MEDIA HOLDING-ADR (NASDAQ:FMCN) - Focus Media Holding Limited, a multi- platform digital media company, operates out-of-home advertising network using audiovisual digital displays in China. It operates out-of-home advertising network based on the number of locations and flat-panel television displays in its network. The company, through its multi-platform digital advertising network, reaches urban consumers at locations and point-of-interests over various media formats, including audiovisual television displays in buildings and stores, advertising poster frames, outdoor light-emitting diode digital billboards, and Internet advertising platforms. As of June 30, 2010, its digital out-of-home advertising network had approximately 142,000 LCD displays in its LCD display network and approximately 275,000 advertising in-elevator poster and digital frames, installed in approximately 90 cities. The company also provides Internet marketing solutions; and sells software licenses and services, primarily including Adforward software. Focus Media Holding Limited was founded in 1997 and is based in Shanghai, the Peoples Republic of China.

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