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Diedrich Coffee (DDRX) Daily Short Sale Trading Volume Through 9-23-09

^{Published on 2009-09-24 09:53:03, Last Modified on 2010-12-22 14:47:27 - WOPRAI}
 

September 24, 2009 / M2 PRESSWIRE / BUYINS.NET, www.buyins.net, has reviewed the NYSE, NASDAQ, BX, CHX and NSX Daily Short Volume Report through Wednesday, September 23rd, 2009 and come to the following statistical conclusions. The chart below shows aggregated daily short volume in Diedrich Coffee (NASDAQ: DDRX) for August through September 23, 2009. To access SqueezeTrigger Prices ahead of potential short squeezes beginning, visit http://www.buyins.net.

Date Short Volume Total Volume Percent

9/23/2009 29,793 207,364 14.37%

9/22/2009 101,111 776,300 13.02%

9/21/2009 11,351 101,100 11.23%

9/18/2009 17,022 129,800 13.11%

9/17/2009 22,892 130,000 17.61%

9/16/2009 5,350 28,700 18.64%

9/15/2009 6,000 27,000 22.22%

9/14/2009 9,561 57,400 16.66%

9/11/2009 6,964 38,800 17.95%

9/10/2009 5,726 58,100 9.86%

9/9/2009 4,500 47,700 9.43%

9/8/2009 2,800 43,600 6.42%

9/4/2009 1,000 16,300 6.13%

9/3/2009 4,360 32,600 13.37%

9/2/2009 4,905 24,300 20.19%

9/1/2009 6,300 54,500 11.56%

8/31/2009 15,587 59,668 26.12%

8/28/2009 9,852 36,300 27.14%

8/27/2009 2,311 37,600 6.15%

8/26/2009 5,860 26,900 21.78%

8/25/2009 4,923 42,900 11.48%

8/24/2009 5,995 27,300 21.96%

8/21/2009 9,414 33,200 28.36%

8/20/2009 3,053 22,400 13.63%

8/19/2009 10,438 59,000 17.69%

8/18/2009 12,189 64,600 18.87%

8/17/2009 11,685 71,800 16.27%

8/14/2009 6,154 57,500 10.70%

8/13/2009 5,965 53,900 11.07%

8/12/2009 6,417 43,100 14.89%

8/11/2009 8,110 54,300 14.94%

8/10/2009 5,769 30,300 19.04%

8/7/2009 12,495 63,900 19.55%

8/6/2009 42,683 122,800 34.76%

8/5/2009 25,125 60,400 41.60%

8/4/2009 11,592 61,200 18.94%

8/3/2009 16,543 66,200 24.99%

Total 471,795 2,868,832 16.45%

In late October 2008 the SEC updated Regulation SHO requiring that all short sellers must locate, borrow and deliver any shares they have shorted, no exceptions, by T+3 settlement date. If not, a buy-in must be forced by the broker dealer that the short seller transacted through by the opening of the market on T+4. Since a company first appears on the naked short list when short sellers have been failing to deliver for 5 consecutive trading days, stocks should theoretically never be on the naked short list again. BUYINS.NET will monitor the exchangesa� naked short lists daily and issue an alert and notify the SEC and FINRA should short sellers fail to deliver on any short sales.

Reg SHO Rule 204 (i) requires brokers to deliver shares on long and short sales of publicly traded equity securities by settlement date, (ii) continues to require brokers to close-out fails to deliver by the beginning of trading on T+4 for short sales and T+6 for long sales, (iii) precludes clearing brokers and their introducing brokers from selling short a security, other than on a pre-borrowed basis, if a fail to deliver in that security is not timely closed out until the fail is closed out and that close-out transaction settles, (iv) allows clearing brokers to allocate fails to introducing brokers and (v) continues to permit brokers to rely upon pre-fail credit to satisfy Rule 204's close-out requirement to avoid the pre-borrow requirements when a fail at a clearing broker has not been closed out. However, the SEC liberalized certain of these provisions in several regards. For example, permanent Rule 204 now allows a broker to close-out a fail on a long sale by borrowing the security, whereas Rule 204T had only permitted closing out long fails by buying-in, which should alleviate some of the buy-in risk for investors that experience long fails. Similar relief was extended to close-outs for market maker fails, so that a fail from a bona fide market making transaction (including short and long fails) can now be closed out by the beginning of trading on T+6 by borrowing the security. Further, Rule 204 now permits a broker to borrow securities to obtain pre-fail credit for early close-outs, whereas temporary Rule 204T only permitted pre-fail credit to be obtained by purchases of securities.

The SEC refused requests to extend the close-out deadline for fails to deliver to the close of business on the close-out deadline, choosing instead to retain the requirement that all fails be closed out by the beginning of trading on the applicable close-out deadline. The Commission also rejected requests for a fail to deliver exception that would have provided an exception from the close-out requirements if a clearing broker's fail position was below a certain amount but said that it would continue to monitor whether a de minimis or odd lot exception could be warranted.

Diedrich Coffee, Inc. (NASDAQ: DDRX) operates as a roaster, wholesaler, franchiser and retailer of coffee under various brands, including Diedrich Coffee, Gloria Jeana�s, and Coffee People. The companya�s wholesale operation sells various whole bean and ground coffee, as well as single serve coffee products through a network of office coffee service (OCS) distributors, chain and independent restaurants, coffeehouses, other hospitality operators and specialty retailers. It also operates a coffee roasting facility in Castroville, California that supplies roasted coffee to its wholesale and retail customers. The company also sells brewed, espresso-based and various blended beverages primarily made from its own roasted premium coffee beans, as well as light food items, whole bean coffee and accessories, through company operated and franchised retail locations. As of June 25, 2008, the company owned and operated 5 retail locations and franchised 118 other retail locations, for a total of 123 retail coffee outlets. As of June 25, 2008, the company had approximately 900 coffee wholesale accounts not affiliated with its retail locations, which purchase coffee from it under the Diedrich Coffee, Coffee People, and Gloria Jeana�s brands. The companya�s primary retail brand is Gloria Jeana�s, which consists of retail units located throughout the United States. Gloria Jeana�s serves in the flavored specialty coffee market, with 115 coffee stores in 27 states throughout the United States. The company, pursuant to license and distribution agreement with Keurig, Inc., sells Keurig single-serve K-Cups. Competition The companya�s competitors include Green Mountain Coffee Roasters; S&D Coffee; Boyd Coffee; Starbucks; Barniea�s; Coffee Beanery, Ltd.; Caribou Coffee; Peeta�s Coffee; and Tullya�s Coffee. It also competes with Kraft Foods, Proctor & Gamble, and Nestle. History Diedrich Coffee, Inc. was founded in 1972.

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