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Why Robinhood Is Seeking Merry Traders Overseas

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But if Britain isn't a nation of active stock punters, nor is it a place that allows brokers like Robinhood to take payments from market makers for its clients' trades. UK clients still get to trade for free just like US customers,
Robinhood, the popular U.S. trading app, is expanding internationally to diversify its revenue streams and reduce its dependency on the American market, which has been facing regulatory scrutiny and market volatility. The company has already launched in the UK and is eyeing further expansion into the European Union, with plans to offer trading in local currencies and potentially cryptocurrencies. This move is driven by the need to tap into new markets where there might be less competition and different regulatory environments that could be more favorable. Robinhood aims to attract a new base of "merry traders" overseas by offering its commission-free trading model, which has been a significant part of its appeal in the U.S. The expansion strategy also includes adapting its product offerings to meet local market needs, such as providing access to local stocks and potentially integrating with local payment systems.

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