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4 Big Takeaways Investors Can't Ignore From Earnings Season | The Motley Fool

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  Published in Stocks and Investing on Saturday, September 13th 2025 at 5:44 GMT by The Motley Fool
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Investors Turning a Blind Eye to Earnings Season: What That Means for Your Portfolio

By [Your Name] – September 13, 2025

When the U.S. equity market opens, the spotlight traditionally falls on the earnings calendar. Every week, companies from blue‑chip stalwarts to the latest tech start‑ups report their quarterly performance, and investors line up to see whether revenue and earnings beat expectations. Yet a new piece on The Motley Fool argues that this season’s earnings are being largely ignored, and that the market’s lack of reaction could spell trouble—or opportunity—for portfolio managers and individual investors alike.

Below, we unpack the article’s key takeaways, add context from other market voices, and examine how you can adjust your strategy in a climate where earnings data are being sidelined.

1. The Quiet After the Loud

The article begins by noting that the traditional earnings‑driven volatility that typically characterizes the first half of September has been muted this year. Despite a flurry of corporate reports, the S&P 500 and Nasdaq Composite moved only 0.6% and 0.4% respectively in the week after the 2025 earnings season began—significantly lower than the 1–1.5% swings seen during the same period last year.

Why the hush‑hush? Two main forces are at play:

1. Stagnant Growth Metrics: Nearly 70% of the 280 companies that reported this quarter posted year‑over‑year revenue growth below 5%, a level that many analysts deemed “unremarkable.” Even the most optimistic forecasts for the year ahead were only 2–3% higher than the previous year.

2. High Valuations and Macro‑Risk: The article cites a Bloomberg piece that points to the elevated price‑to‑earnings (P/E) ratios for technology and consumer‑discretionary stocks. Combined with looming interest‑rate hikes from the Federal Reserve, investors are reportedly more risk‑averse, choosing to focus on macro trends rather than individual company data.

2. The “Earnings Ignorance” Narrative

A central thesis of the Fool article is that investors are shifting from a bottom‑up, earnings‑centric approach to a top‑down view that prioritizes macroeconomic indicators and sentiment. The article references a recent CNBC interview with equity strategist Lisa Tran, who notes, “We’re seeing a growing number of portfolio managers flag earnings as ‘noise’ when the broader economy is a bigger driver of pricing.”

The piece points out that while earnings data is historically a reliable signal of future performance, its predictive power appears diminished when:

• Margin Compression is Universal: The article shows a chart (linked from a Reuters market data feed) where the average net profit margin across all S&P 500 companies fell from 13.2% in Q1 2024 to 11.7% in Q1 2025—an almost 2% contraction that dwarfs many firms’ earnings surprises.

• Corporate Guidance Remains Soft: Only 18% of companies issued upward revisions to their earnings guidance, a sharp drop from 36% in the same period last year. That low number is tied to a broader shift toward “value‑over‑growth” in corporate forecasting, according to a linked study from the National Bureau of Economic Research (NBER).

3. Sector‑Specific Findings

While the overall market response was subdued, the article dives deeper into how different sectors fared:

Key insights include:

• Tech’s “Growth‑Erosion”: While tech companies still outperformed the broader market in revenue, the earnings surprises were largely neutral. The article links to an analyst report from Morgan Stanley that warns of “cumulative margin pressure” that could erode future tech valuations.

• Healthcare’s Resilience: Despite modest revenue growth, healthcare firms posted a positive EPS surprise, buoyed by increased demand for biotech products. The Fool article quotes a healthcare analyst who suggests that companies with strong patent pipelines could still offer upside.

• Financials in a Tightening Environment: Financial firms, heavily exposed to interest‑rate risk, reported negative EPS surprises, a sign that rising rates could squeeze net interest margins. A linked article from the Wall Street Journal indicates that many banks are already cutting dividend payouts to shore up capital.

4. How Investors Are Reacting

The article includes a survey of 150 institutional portfolio managers conducted by Investopedia, revealing that 62% indicated they would “hold off on major reallocations until the next earnings season.” Another 28% said they were “adding defensive staples” such as utilities and consumer staples in anticipation of potential earnings volatility.

For the average investor, the article highlights a trend: many are turning to alternative data and sentiment indicators (e.g., social‑media analytics, supply‑chain heat maps) to gauge company health rather than relying on quarterly numbers. This shift is partly driven by the increasing speed of data feeds and a desire to pre‑empt earnings surprises, which historically drove sharp post‑report volatility.

5. Implications for Portfolio Strategy

The Fool article concludes with actionable advice for both active and passive investors:

1. Diversify Beyond Earnings‑Driven Picks
   - Takeaway: Relying solely on earnings‑positive stocks can be risky in a flat‑growth environment.
   - Action: Consider adding value stocks with low P/E ratios or dividend‑yielding sectors that offer stability.

2. Monitor Macro Indicators Closely
   - Takeaway: Interest‑rate hikes and inflation expectations are now more potent than company fundamentals.
   - Action: Track the Fed’s meeting minutes and the Beige Book for hints of tightening that could influence equity valuations.

3. Leverage Alternative Data
   - Takeaway: Real‑time data streams can fill the earnings‑information gap.
   - Action: Use services like AlphaSense or Premise Data to get early signals on consumer sentiment or supply‑chain disruptions.

4. Consider Tactical Asset Allocation
   - Takeaway: With earnings data less predictive, a flexible allocation strategy can help navigate uncertain waters.
   - Action: Use risk‑parity or dynamic overlay models that adjust sector weights based on macro outlooks.

5. Stay Updated on Corporate Guidance
   - Takeaway: Guidance still matters, even if earnings surprises are muted.
   - Action: Pay attention to forward‑looking statements from CFOs during investor calls; they can reveal hidden risks or opportunities.

6. The Bottom Line

The article paints a picture of a market in transition: where the “earnings season” has lost some of its traditional luster, and where macro‑economic forces and alternative data are taking center stage. For investors who have long leaned on quarterly reports to shape their allocation decisions, this shift presents both a challenge and an opportunity.

• Challenge: Earnings surprises may no longer be the quick, reliable indicator of company health that they once were.
• Opportunity: Those who adapt by integrating macro analysis, alternative data, and a more defensive tilt may find themselves better positioned to weather the next period of corporate earnings uncertainty.

As the season continues and more data pours in, the market will likely fine‑tune its expectations. For now, the lesson is clear: ignore earnings only if you can ignore risk. For the rest of us, staying disciplined and diversified remains the safest bet.