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Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers, Study Finds


Published on 2025-03-25 10:04:11 - Deadline
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  • As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year, a new Deloitte study found.

The article from Deadline discusses the evolving landscape of advertising in the streaming era, focusing on the rise of Free Ad-Supported Streaming TV (FAST) channels and the integration of social media platforms into advertising strategies. It highlights how companies like Netflix, Disney+, and others are adapting to the shift from traditional TV to streaming by incorporating ad-supported tiers to attract a broader audience and generate additional revenue. The piece also explores how advertisers are leveraging social media for more targeted and interactive campaigns, using platforms like TikTok, Instagram, and YouTube to engage with younger demographics. Furthermore, it touches on the challenges and opportunities presented by this shift, including data privacy concerns, the need for innovative ad formats, and the potential for increased ad clutter. The article concludes by noting that while FAST channels offer a cost-effective way for viewers to consume content, the effectiveness of advertising in this new ecosystem is still being measured and optimized.

Read the Full Deadline Article at:
[ https://deadline.com/2025/03/advertising-streaming-fast-channels-social-media-1236348178/ ]