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BBC Studios taps CNN for new local VP


Published on 2025-03-02 19:24:07 - Mumbrella
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  • BBC Studios has appointed a prolific media leader as its new Australia and New Zealand executive vice president and general manager of global media and streaming.Boasting more than 25 years of advertising sales,

BBC Studios has appointed Jennifer Ashby, previously the head of commercial at CNN International Commercial, as the new Vice President for its Australia and New Zealand operations. Ashby, who has over 20 years of experience in media, will be responsible for driving growth in the region, focusing on content sales, co-productions, and digital media. Her appointment comes at a time when BBC Studios is looking to expand its footprint in the Asia-Pacific market, leveraging her extensive background in international media sales and partnerships. Ashby's role will involve enhancing the company's relationships with local broadcasters, platforms, and production partners to increase the distribution and impact of BBC content in the region.

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[ https://mumbrella.com.au/bbc-studios-taps-cnn-for-new-local-vp-866233 ]