Warner Bros. Discovery is separating its TV business including CNN from its streaming and studios. It illustrates a cable industry in decline.
Warner Bros. Discovery has announced a strategic reorganization, separating its traditional television networks from its streaming and studio operations. This restructuring aims to streamline operations and focus on growth areas like streaming, which includes services like Max and Discovery+. The move comes as part of CEO David Zaslav's broader strategy to adapt to the shifting media landscape, where traditional TV viewership is declining. The company will now operate under two main segments: one for its TV networks like TNT, TBS, and CNN, and another for its studios and direct-to-consumer businesses. This separation is intended to enhance efficiency, reduce costs, and better position each division to capitalize on its unique market opportunities.
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