ITV said that full episodes of various sports, entertainment, documentary, reality, daytime and news programmes will be on the video platform
ITV has announced that full episodes of popular shows like "I'm A Celebrity... Get Me Out of Here!" will now be available on YouTube, marking a significant shift in how viewers can access their favorite programs. This move comes as part of ITV's strategy to expand its digital presence and reach a broader audience, especially younger viewers who prefer streaming platforms. Alongside "I'm A Celebrity," other ITV shows such as "Love Island" and "The Voice UK" will also be uploaded to YouTube. This initiative not only provides an alternative viewing platform but also aims to capitalize on the global reach of YouTube, potentially increasing international viewership. The episodes will be available for free, supported by advertisements, aligning with YouTube's monetization model.
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