A task force at the DealBook Summit discussed how from college to pro sports, becoming a brand is a challenge.
The article from The New York Times, published on December 11, 2024, discusses how athletes are increasingly leveraging their personal brands to extend their careers beyond sports. It highlights the trend of athletes engaging in business ventures, endorsements, and media appearances to build a lasting legacy and financial security. Examples include athletes like LeBron James, who has invested in various businesses, and Serena Williams, who has her own fashion line and venture capital firm. The piece also touches on how social media and the rise of personal branding have enabled athletes to connect directly with fans, creating new revenue streams through sponsorships and personal content. This shift reflects a broader cultural change where athletes are seen not just as sports figures but as multifaceted entrepreneurs and influencers.
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